Expos: Set Yourself Up For Success!

Looking for the 3:30pm session? Click here!

​Expos offer some of the best marketing opportunities you can get to grow your business and build your brand. They are also one of the most misused marketing avenues for small business owners and entrepreneurs. Booth set-up, face-to-face selling, marketing materials, and follow up (especially follow up!) are challenges for even seasoned businesses. In this seminar, we will examine how to set yourself up for success at an expo. We'll discuss booth ideas, how to create a pitch and how to set yourself up for success with marketing materials including print and promotional materials. More importantly, we will talk about strategies for follow up and how to set your business up for success after the expo closes and the real selling begins!

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Speaker: Kimberly Beer
Kimberly Beer is a national speaker and advocate for entrepreneurship and small business marketing. She has been an entrepreneur for over 25 years and will be celebrating her 20th year as president of the small business marketing firm Midnight Productions, Inc. in 2016. Kim's mission is to inspire and educate entrepreneurs to create results-oriented marketing tactics that will carry their business to the next level. Her seminars on marketing are honest, enlightening and packed with great action steps and technical instruction. Kim is a Certified Authorized Local Expert and Platinum Solution Provider with the online marketing software company Constant Contact.